Vietnam

Tet is always an excessive competition for every brand to win both market share and the heart of consumers, especially for the upcoming 2021 with negative impacts of COVID-19.

Vietnam has been one of Asia’s fastest-growing economies in recent years. However, the continued spread of the coronavirus pandemic has posed a major challenge for the country’s economic growth, leading consumers and businesses to take a range of measures to manage the fallout. To overcome these unique challenges, we’ve put together some useful resources to help you get insights into how customer and business sentiment are adjusting their approaches to maintain a balance.

Join us for the webinar and learn about Vietnamese businesses and consumers in the pandemic affected 2020!

Retail businesses have experienced a severe, or potential, impact as a result of COVID-19, especially after WHO declared a global public health emergency and governments announcing social distancing and lockdown.

We would like to share with retail businesses today on our best practices, strategies and resources you can leverage to set up and scale your businesses online especially during & after these unprecedented times.

We will cover 

In this time of crisis, it is more important than ever for brands to build trust with their stakeholders. Commonly referred to as Responsible Marketing, brands need a strategy to balance raising their voice to drive consumer engagement while being sensitive to the broader environment.

In this webinar, we feature how a leading brand can lead a strongly responsible marketing campaign during this time of crisis.

Language: English