Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club f…
Yeni sezon başlarken, tüketici alışkanlıkları değişiyor, medya stratejileri de buna ayak uydurmalı. “Back to School” ve “şehre dönüş” dönemlerinde …
Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer w…
In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look…
As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation L…
Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals h…
Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed…
Exploring the growing strategic role of video—especially Connected TV (CTV)—in modern marketing. You’ll learn how brands are navigating omnichannel ex…
With AI literacy now a legal requirement for most global brands under the EU AI Act and 62% of marketers citing lack of training as their top barrier…
MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer E…
AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage…
At MMA Global APAC, we strive to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative…
Assine, ouça, leia e compartilhe hoje mesmo. Receba nosso melhor conteúdo na sua caixa de entrada. Reduza o ruído e fique por dentro das novidades da transformação do marketing.