Yeni sezon başlarken, tüketici alışkanlıkları değişiyor, medya stratejileri de buna ayak uydurmalı. “Back to School” ve “şehre dönüş” dönemlerinde …
Overview: Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing …
Exploring the growing strategic role of video—especially Connected TV (CTV)—in modern marketing. You’ll learn how brands are navigating omnichannel ex…
Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the…
Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club f…
Understanding AI’s strengths and weaknesses so you can harness AI’s power.
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