Two years of production tracking, distilled into 25 minutes on where to put your time, budget, and talent in 2027.
In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Marketing leaders spend hours sorting one from the other while 2027 plans come due.
Monks has tracked that gap for more than two years logging what enterprise teams put into production and what they quietly dropped. In this session, Monks separates the 2026 shifts that took hold from the ones that only made noise. It then shows where the craft is heading through a delivered client project, presented by the team that built it. That includes the technical hurdles, the organizational friction, and what didn’t work.
What you’ll walk away with
- The 2026 AI shifts that reached production inside enterprise marketing teams, and the ones that stalled
- A forward view of what marketing leaders should build toward in 2027, grounded in live client work
- Lessons from a delivered case study, including what failed and why
- Clearer criteria for where to spend time, budget, and talent next year
