| Page 474 | MMA / Marketing + Media Alliance

OMR Festival

May 7, 2019 to May 8, 2019

The MMA Germany is once again an official partner with the digital marketing festival, which is on track to welcome 400+ exhibitors, 5,000 brands, 1,000 influencers and 1,500 CMOs.

MMA Summit Chile

Undefined

Conference Tracks

Tuesday, April 30, 2019

Members Only
Attribution
Data

Publisher Data Sharing Practices

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Released: 
April, 2019
Education Section: 
Archive
Region: 
Global
Members Only
Attribution
MTA

Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

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According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
Read the Press Release: 
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Released: 
April, 2019
Education Section: 
Benchmark Studies, Educational Documents, Guidelines, Research

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