The holy grail for marketers is a one-to-one, relevant relationship with their customers. With more and more technology and platforms coming to market, brands need to navigate the complex convergence of marketing, technology and management.
Come join Bruce H. Rogers, Founding Managing Director, The SITO Institute for Consumer Behavior and Location Sciences as he facilitates one-to-one conversations with today's innovative marketing leaders. Attendees will hear from Meredith Verdone, CMO, Bank of America, on evolving a purpose-driven brand for the country’s largest retail bank; Karen Kaplan, Chairman and CEO, Hill Holliday, shares her insights into developing long-term partnerships in the face of technology disruption and increased competition and David Edelman, CMO of Aetna will highlight how their reimagined marketing organization has been instrumental in evolving Aetna from a health insurance company into a health company.
The discussion will culminate with a Q&A session.
When: Thursday, June 6, 2019
Where: Hill Holliday Office at Exchange Place
53 State St, FL 53, Boston, MA 02109 (on the Corner of State Street and Congress Street)
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