There is no ignoring the fact that the smartphone has changed the way we consume content, and as such, the way we market. And yet marketers and creatives globally are only just starting to understand what it takes to make award-winning and effective work on this new canvas.

Join the MMA, Kantar, Facebook and leading industry voices as we launch the Mobile Creativity Playbook; summarising our top tips for maximising your mobile creative, and to discuss what new insights we’ve learned over the past year through our combined research.

Our illustrious panel will discuss:

Tet 2021 is on its way, Brands and Consumers alike want a fresh start.

Nothing in 2020 was ‘normal’ due to COVID-19, so advertisers’ strategies should keep pace with shifting trends. Google has revamped our 'Tet Playbook' to include consumer trends observed during COVID-19 to help brands navigate and succeed in challenging times. 

Get into the secret of Grab audience who have proven transaction power, and how to drive results for your business by joining GrabAds and MediaDonuts team on MMA Webinar on Wednesday, August 5 as we showcase Grab’s action-based & O2O ad formats that can help your business to generate flying results.

In this session we will: