| Page 293 | MMA / Marketing + Media Alliance
Resource

Customer Value Equation (CVE)

How do I know where to invest our time and resources from the ever-growing list of marketing activities?
Determine what capabilities matter from a customer perspective: A Customer Value Equation study answers how important are different marketing activities to your customers’ purchase decisions. It uses conjoint-like primary research to identify what capabilities matter in your industry, customer segments, and to your customers/ prospects.
[APAC Webinar] How To Build A Winning Case Study at SMARTIES APAC

[APAC Webinar] How To Build A Winning Case Study at SMARTIES APAC

Sep 3, 2020 · APAC

MMA is committed to celebrating and honouring the talented teams who are blazing new trails & inspiring the broader marketplace on mobile's impact in the marketing mix via - SMARTIES APAC Awards​ - the only awards platform to recognise mobile marketing.

This exclusive webinar will share insights on crafting a successful campaign into a SMARTIES APAC winning story.

Coca-Cola Indonesia and GOJEK
Celebrate Moments That Matter with Coca-Cola

Watch Now
Anthony Reza Phan Bich Tam Shanti Tolani +2

DMEXCO @HOME

September 23, 2020 to September 24, 2020

DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. This year, DMEXCO takes place virtually on the new digital event platform DMEXCO @home from September 23 to 24, 2020. You can experience networking, exchange & business in a decentralized, seamless and easy way - wherever you are: at home, in the office or on the go.

Attribution
Data
ROI

Dr. Dominique Hanssens - The Great Debate Full Transcript

Released: 
August, 2020
Education Section: 
Educational Documents, Perspectives, Research
MMA EMEA Webinar Series: ‘There is No New Normal.’ Going for Growth: Why our mindset matters with Sunday Times Business best-selling author Sarah Ellis

MMA EMEA Webinar Series: ‘There is No New Normal.’ Going for Growth: Why our mindset matters with Sunday Times Business best-selling author Sarah Ellis

Sep 9, 2020 · Europe

The context for our careers has changed. Gone are the days of linear, predictable, 'ladder like' paths instead uncertainty, change and ambiguity are the new normal.

To navigate our increasingly 'squiggly' careers self-awareness and continual learning is now an imperative.

In this action focused webinar, Sarah Ellis, co-founder of award-winning career development company Amazing If, will share:

Watch Now
Sarah Ellis Chris Babayode
Showcase

View the SMARTIES India 2019 Winners

InMarket Webinar: How to Build a Breakthrough Campaign in the Moments that Matter

InMarket Webinar: How to Build a Breakthrough Campaign in the Moments that Matter

Aug 20, 2020 · Global

Want to see how leading brands and agencies cut through the clutter to build powerful, interactive brand experiences that drive record engagement? Join InMarket for an upcoming webinar where they share their H1 2020 Breakthrough Moments winners and reveal how brands like STIHL and their agency PowerChord surpassed industry benchmarks—with 18%+ CTR—leveraging InMarket’s real-time, interactive Moments brand experiences.

Breakthrough Moments Topics Covered:

Nikki Vegenski Courtney Parker
MMA EMEA Webinar Series: 'There is No New Normal.' McKinsey & Company: The future of consumer and retail

MMA EMEA Webinar Series: 'There is No New Normal.' McKinsey & Company: The future of consumer and retail

Sep 16, 2020 · Europe

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

Hamza Khan Eric Hazan Chris Babayode Orsi Jojart

MMA CDP Mobile Certification Program

September 8, 2020 to September 10, 2020

Pages