Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
This is MMA Global's member onboarding guide, covering four main areas of benefits: Events & Education — Access to member-only webinars, on-demand …
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The game has changed. So has discovery. Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India…
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes,…
In a world where women drive 70-80% of consumer purchases, why do so many brands still reduce them to stereotypical, ‘…
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
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