Speaker Presentations

Marriott International never stops looking for inventive ways to serve its customers. To be the world’s favorite travel company in today’s hyperconnected and fragmented world, it is rewarding loyalty, removing friction from the guest experience and enabling the pursuit of passions through content and experiences. Hear Marriott International’s Global Marketing Officer, Karin Timpone provide insights around the role of loyalty programs and social media, real-world partnerships in a virtual world, how it orchestrates billions of messages to consumers a year, and the future of mobile apps.

For years e.l.f. Cosmetics had enjoyed strong growth and an engaged consumer following. However with revenue stagnant in 2018, it realized it was losing its voice in a crowded, noisy, socially-driven beauty market. In this session, Ingrid Cordy, Vice President, Global E-Commerce & Customer Experience at e.l.f. Cosmetics will talk about how it reignited its core’s super-powers while creating new strengths, doubled down on digital, and worked with new platforms, like TikTok, to amplify its brand story and stay relevant. ​​

New data are ushering in new paradigms in marketing. Author and data-driven storyteller Dr. Stephen Kraus will explore how the digital world has historically been shaped by its tendency to measure what is easy, rather than what is truly impactful. Discover new data sources to peer behind walled gardens and quantify what consumers really do on sites like Google, Amazon and Facebook. Explore how the democratization of data will level the playing field and move digital away from paradigms based on views and impressions, and toward transaction-based ecosystems.

In today’s increasingly connected world, consumers are more aware than ever that data is generated, collected and used to shape both their digital and physical experiences. At the same time, there’s a general sense of confusion and uncertainty about what goes on behind the scenes to enable these experiences. In this session, Lina Miranda, Director of Product Marketing at Factual and Dr. Jorge Abram Barraza, Assistant Professor of Consumer Psychology at University of Southern California (USC) will discuss new research findings that reveal consumer sentiment around data privacy and the use of data to personalize advertising. 

Estimates on the cost of ad fraud are too low. With more than 70% of mobile campaign data signal failing Kochava's fraud protection filters, the problem is far greater than most brand marketers realize. Grant Simmons, Director of Client Analytics at Kochava will share what you can do to fight back. ​

Mobile apps have shaped the way we live our daily lives. Today there is an app for everything and while many focuses on entertainment or productivity, there are a category of apps whose mission is to tackle bigger social issues. This rapid-fire session features companies who have developed apps to help feed the less fortunate one photo at a time, automate savings to fund bail relief and reduce the impact of incarceration on society, and help kids realize their full potential by providing safe transportation. Don't miss this inspirational session on how mobile is shaping the future.

Heal, an app for on-demand healthcare, is disrupting the healthcare industry by offering timely and convenient medical care that brings doctors directly to the patient. The nostalgic doctor house call has been reimagined with telemedicine and remote monitoring solutions to provide doctors with a more comprehensive view of the patient. In this session, Heal's Medical Director, Dr Justin Zaghi will discuss how this innovative business model has many benefits and is revolutionizing healthcare by using technology to bring back the human touch.​​

Does our brain processes information differently in mobile? Is more time better for mobile ads? What is the one thing that failing ads have in common? The answers to these questions may surprise you. In this session Vas Bakopoulos, SVP, Research and Insights at the MMA, will present new findings from a neuroscience and eye-tracking study and will discuss its implications in terms of creative and media planning.

We live in an environment in which attention is something that must be earned and in digital, 66% of advertising effectiveness comes from the content. Marketers can no longer purchase eyeballs in the way they used to and instead need a holistic media and content approach backed by data. VaynerMedia's Chief Media Officer Jeff Nicholson, and Teads' Global VP of Teads Studio Bertrand (Coca) Cocallemen will discuss how to merge data, media, and creative strategies in order to capture attention and build relationships with consumers in an authentic way. 

Innovation in Location: “What’s New” and “What’s Next” in Location to Grow your Business

Location data is being used by leading brands to discover opportunities, reach new audiences and markets, and drive sales. From discovering the high impact (and easy) way brands are using location data for optimization to why more companies are taking data in-house, join Duncan McCall, CEO of PlaceIQ as he shares some of the emerging location use cases trending today, along with actionable insights to implement immediately.

Named to Fast Company’s “Most Innovative Companies” list, Group Nine is a mobile-first visual storyteller reaching and engaging a massive audience of largely millennials, through content that inspires, unites, and sparks action — online and IRL. In this session, Group Nine President Christa Carone presents fresh data about what young adults care about and what motivates them, with eye-opening insights about digital behavior and emerging content and consumption trends. She will also share her astute perspective on where the future of video is headed, and where massive opportunity awaits.​

A MMA MOSTT Research Study: Competing on M.A.R.S. – A Look Into the Emerging Marketing Capabilities for Today’s Market​

This session shares key findings from a year-long study of changes in marketing capabilities by firms seeking to compete more effectively in today’s increasingly technology-led environment. Join Shubu Mitra as he shares a new model for the organization of marketing work centered on the development of value stacks, the creation of organizational links​, and the design of learning loops. The presentation will provide examples of how the development of these emerging practices vary across firms, and insights to select the right model for your organization.​