Assessing Artificial Intelligence (AI) and its role in revolutionizing content creation and consumption by streamlining processes from text generation to video production. With AI-driven automation enhancing efficiency, it simultaneously boosts creativity and output.
Key Takeaways:
How can marketers innovate and integrate AI to the fullest?
Highlights
This session will explore the transformative power of AI in marketing, demonstrating how it can personalize customer interactions, automate routine tasks, and bolster data-driven decision-making. Key highlights include:
Witness first-hand the premier unveil of MMA Global India & GroupM's annual report, better known as the MMR.
Key Takeaways:
Join us for a dynamic panel discussion where we decode the transformative influence of AI across marketing's four key pillars. Our panel, featuring contributing authors and decision-makers from brands, agencies, and tech sectors, will explore groundbreaking AI strategies and real-world applications highlighted in the 4th edition of MMA Global India & GroupM's Modern Marketing Reckoner. Discover how AI is reshaping marketing, not merely as a tool but as a crucial driver of innovation and growth, and learn how this comprehensive guide is empowering marketers to harness AI’s potential effectively, pushing widespread adoption and driving incremental value across the industry.
This session will explore the integration of AI in enhancing ad technologies, delve into AI's roles, such as in real-time bidding, audience targeting, and ad performance optimization, supplemented by case studies.
