Main Room - Morning
Guest Registration, Networking, and Refreshments
Opening by Master of Ceremony
Welcoming Remarks by MMA Global Viet Nam Country Head & BOD
Keynote
Omnichannel Marketing: The Future of Customer Experience
With consumers engaging across multiple platforms, seamless integration of online and offline touchpoints is critical. This session explores the building blocks, the benefits and challenges in developing an omnichannel marketing strategy that enhances customer experience.
Panel Discussion: Winning with AI - Nestle’s YouTube Works Winning Campaign
Helping Vietnamese Families Live Their Wishes During Tet
How AI helped Nestle's Tet campaign win the YouTube Works AI category in Vietnam and make the finalist stage in Southeast Asia. Learnings shared by panel members on their AI journey, expectations, and future opportunities.
Fireside Chat
The Future of Marketing: Navigating the Intersection of Technology, Consumer Behavior, and Innovation
As marketing evolves, businesses must navigate a rapidly changing landscape where technology, consumer expectations, and innovation collide. This macro session provides a comprehensive view of the trends shaping the future of marketing, including new media channels, evolving consumer behaviors, the role of leadership, and the integration of emerging technologies. From omnichannel strategies to the latest in content marketing, this session equips leaders with the insights and tools to stay ahead in the competitive marketplace.
CEO Panel
The Digital Leadership Compass – Navigate Change with Data, Agility, and People
In today's rapidly evolving digital landscape, leading a successful organization requires a new kind of leadership compass. This panel discussion will equip all C-Level's & Directors with the critical tools and strategies to navigate the ever-changing digital landscape.
CMO Panel
Experiential Marketing: Creating Immersive Consumer Journeys
In an era of digital overload, immersive experiences can differentiate a brand. Learn how brands are using experiential marketing to create memorable consumer interactions that drive loyalty and advocacy.
Building for the Future: AI & Automation Solutions for Business Growth
The marketing landscape is undergoing a rapid transformation driven by advancements in technology. As brands strive to scale content and optimize efficiency in the new age of advertising, AI-powered Automation tools are becoming increasingly indispensable. However, the successful integration of automation requires a delicate balance between technological capabilities and human expertise. This presentation will introduce TikTok's AI-powered automation solutions and provide valuable insights into how brands can harness automation to drive growth and success in today's competitive market.
Morning Closing Remarks
Breakout Room 1 (Main Ballroom)
Start of Afternoon Sessions - Breakout Room 1
Keynote
Creating Ad Impact in the Age of the Fast Screen
With the increasing popularity of fast screens, such as Tiktok, Instagram reels and Youtube shorts, advertising needs to adapt in different ways to other platforms. In this session we outline the ground rules for maximizing creative impact, giving examples of what works/doesn’t work.
Cracking the Gen Z Code: Insights, Comparisons, and Brand Best Practices Across APAC
In this session, representatives from Hakuhodo Consulting Asia Pacific and Ylab Brand Consultancy will explore the evolving landscape of Gen Z across the APAC region, illuminating the diverse personas and unique characteristics emerging in each country. The presentation will delve into the hidden values of Chinese and Vietnamese Gen Zs, highlighting their distinct behaviors and motivations. Attendees will discover what truly matters to this generation, from communication preferences to lifestyle influences, and learn the essential dos and don’ts for effective brand engagement. Utilizing AI-driven cultural analysis and persona insights, the speakers will equip the audience with the knowledge to authentically resonate with this influential generation.
Connecting with the Youth: Touching into Vietnamese Pride to Win Young Hearts
Exploring how brands can tap into the rising wave of Vietnamese patriotism and cultural pride to create impactful campaigns that resonate deeply with young people.
Case Study from The Shortlist of Smarties Awards Vietnam 2024
LET AI TAKE YOU HOME THIS TẾT
The "Let AI Take You Home This Tết" campaign, a finalist of Smarties Awards Vietnam 2024, used AI to connect with Vietnamese families during Tet, focusing on the theme of reunion. By integrating AI-powered personalization, the campaign helped people send heartfelt messages and virtual gifts, enhancing emotional connections while showcasing the brand's innovation during the holiday season.
VF3 - THE 1ST INFLUENCER-LED PRE-ORDER CAR LAUNCH
Fasten your seat belt and get on this unconventional ride with VINFAST VF3 on the revolutionize car-buying journey with an electrifying mix of social connected: e-commerce and live streaming. A game-changing launch for Vietnam automotive industry, redefine how brands connect and sell.
CMO Panel
Seamless Journeys: Bridging Digital and Physical with Cross-Channel Media
In today’s fast-evolving marketing landscape, consumers expect fluid transitions between online and offline experiences. This session explores how cross-channel media strategies are transforming consumer journeys by uniting digital interactions with in-store engagements. Discover how leading brands are leveraging data to personalize experiences across platforms, create cohesive messaging, and drive customer loyalty. From actionable insights to real-world case studies, learn how to craft seamless journeys that bridge the digital-physical divide and enhance consumer engagement.
Case Study from The Shortlist of Smarties Awards Vietnam 2024
SAMSUNG GALAXY Z5 – Join the Flip Side
Ready to dive into a game-changing marketing success story? Join us for an exclusive look at Samsung’s "Join the Flip Side" campaign, a masterclass in omni-channel strategy that captured the hearts of Gen Z. Through a dynamic blend of social media buzz, influencer collaborations, interactive livestreams, and experiential pop-ups like "Galaxy Flip Town," Samsung built a community of self-expression and authenticity. Learn how this approach not only increased flagship market presence but also boosted customer preference. Don’t miss this chance to explore how Samsung is meeting Gen Z at the sub-culture level to increase the product’s proud-to-own.
Closing Remarks
Breakout Room 2
Start of Afternoon Sessions - Breakout Room 2
Keynote
Decoding the Household Customer Journey: New Dynamics and Marketing Opportunities
We will explore the evolving landscape of household purchasing dynamics and how the influence of buying decisions within families is shifting. As roles change and new voices emerge in the decision-making process, understanding these dynamics is crucial for marketers aiming to connect with household units effectively. We will delve into the latest data marketing opportunities that can help brands navigate this intricate customer journey. Join us to uncover strategies that harness the power of data to adapt to this new era of influence.
BrandCommerce - The Lever to Boost Sustainable Revenue Growth & Brand Love
Vietnam is recognized as one of the top 10 countries with the highest e-commerce growth rates in the world, leading Southeast Asia. However, brands now face with big challenge THE PRICE COMPETITON & CONSUMMER TRUST.
The big question for brands is HOW CAN THEY FOSTER BRAND LOVE WHILE CONTINUING TO DRIVE REVENUE GROWTH?
BRAND COMMERCE offers a fitting technological solution and digital expertise to bridge gaps in brand commerce, fostering rapid and sustainable growth. It aims to deliver a consistent brand buying experience across all channels, boosting sales, increasing brand awareness, and strengthening customer loyalty.
Green Marketing and Corporate Responsibility in the Digital Age: Paving the Path to Sustainability.
We will discuss on how businesses can integrate sustainability goals into their marketing strategies, leveraging data and technology to promote environmental awareness. Highlight how companies can take extended producer responsibility (EPR) seriously by employing innovative marketing tactics that support environmental causes, encouraging sustainable behavior among consumers, and contributing to a greener future.
CMO Panel: Storytelling in the Digital Age: Crafting Narratives That Resonate
In a crowded digital landscape, storytelling remains one of the most powerful ways to connect with consumers. This session explores how brands can craft authentic, compelling narratives that not only capture attention but also build lasting emotional connections with their audience, enhancing brand loyalty and engagement.
Case Study from The Shortlist of Smarties Awards Vietnam 2024
How Telfast Adopted Creative Media to Relieve Consumers from Allergies
This session reveals how Telfast adopted Creative Media to relieve consumers from allergies and achieve the highest sales growth in 2 years.
CMO Panel: From Data to Action: Leveraging Predictive Analytics for Marketing Success
Predictive analytics is transforming how brands anticipate customer needs and behaviors. This session will show you how to harness predictive insights to craft proactive marketing strategies.
Industry Report: Unveiling the Future of E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024
This session will provide a strategic look into the evolving landscape of e-commerce, exploring shopper behaviors based on a July 2024 survey by ShopBack in Vietnam. We will examine decision-making criteria, the role of platforms in influencing choices, and key trends in the travel sector, offering insights into how technology and digital strategies are reshaping consumer interactions and driving the future of e-commerce.
Case Study from The Shortlist of Smarties Awards Vietnam 2024
Kinh Do: One Extra Seat this Tet by Mondelēz Kinh Do
The "One Extra Seat this Tet" campaign by Mondelēz Kinh Do, as a finalist of Smarties Awards Vietnam 2024, focused on fostering togetherness during the Tet holiday. By creatively leveraging brand storytelling, the campaign invited families to embrace moments of unity while celebrating Vietnamese traditions, delivering both heartwarming messages and a boost in brand engagement.
