A results-driven media strategist with hands-on experience in leading media efforts across diverse channels. Currently serving as the Integrated Media Lead in the Flagship Mobile Experience category at Samsung, Phuoc oversees the development & execution of data-driven media strategies that enhance brand visibility, brand engagement & thrives on the sustainable growth of Flagship Mobile Experience.

Before joining Samsung, Phuoc has extensive experience at the agency side to build media strategies across categories such as Soft Drink, Energy Drink, Baby Milk Powder, Automotive & Mobility, Instant Coffee, etc. His focus is on leveraging cutting-edge tools and trends in digital media to create impactful, measurable results that align with business vision.