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Members Only
Presented by:
Greg Stuart
CEO, Marketing + Media Alliance (MMA)
Joel Rubinson
MMA MTA Expert & President, Rubinson Partners, Inc.
Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.
You will:
- Learn how to recognize what good data looks like and how it can be best applied with MTA
- Gain a solid non-technical understanding of the strengths and weaknesses of various MTA methodologies and data approaches
- Identify evaluative tools to help you make sense of different approaches that MTA providers offer
- Review real-world examples of how different MTA methods work to solve the business challenges with which marketers struggle
