Webinar Partner:
Anindya Datta
Founder & Chief Executive Officer, Mobilewalla
With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:
- Data enrichment to create a 360-degree view of the customer
- Improving predictive modelling results through feature selection
- Reaching the right audiences when they are ready to buy through
