Media & Retail Media | Page 11 | MMA / Marketing + Media Alliance

Media & Retail Media

Industry veteran Vishal Singh Joins Xapads Media as Country Head-India

Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.

Submitter's Company: 
Xapads
Member Mention: 
Xapads
News Type: 
Member Press Release
Personalization and CX
Data, identity and privacy
Brand Building
Media & Retail Media

The Connected Consumer Q4 2022

MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.

Released: 
February, 2023
File Size: 
7.93Mb
Education Section: 
Research, Trends Reports
Region: 
APAC, Vietnam, Global
Media & Retail Media

Audio Playbook: The Essential Guide to Voice and Audio Marketing

Voice technologies are now becoming an integral part of our lives-be it gathering information through voice searches, streaming music, controlling smart home appliances, or making utility bill payments through voice commands. New-age technologies like Natural Language Understanding (NLU), conversational artificial intelligence (AI), and neural text-to-speech (TTS) have helped push voice tech to the next level.

Released: 
February, 2023
Education Section: 
Best Practices, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Personalization and CX
Media & Retail Media

MMA Indonesia Modern Marketing Reckoner 2022: Unveilling Modern Marketers' Guide to Leveraging Data & MarTech

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2023. It covers topics such as CTV, Superapps and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released: 
November, 2022
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global

InMarket's 2022 Holiday Travel InSights

The holiday season is one of the biggest travel periods of the year, as people travel near and far to celebrate with loved ones. InMarket’s 2022 Holiday Travel InSights report contains key survey data on just how travelers plan to spend the holiday season. 

 

Download the report and find out insights like:

  • How inflation is impacting consumers’ holiday travel plans.
  • How much Thanksgiving and December travelers plan to spend on their holiday travel.
  • How far consumers plan to travel for the Thanksgiving and December holidays. 
  • And more!

 

 

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Pelin Akil and LC Waikiki Meet in a Nature Inspired Collection: Linalin by Pelin Akil x LC Waikiki

Pelin Akil Altan and LC Waikiki came together for a special collection designed based on the unique bond between mothers and their children.

 

Motherhood... Beyond everything,  is a story that is rewritten every day... Actress Pelin Akil Altan tells this unique story with a unique collection she designed together with LC Waikiki. Linalin by Pelin Akil x LC Waikiki Collection, which consists of special pieces, takes its inspiration from the unique colors and textures of nature.

 

Member Mention: 
Stay Influence Orhan Beyazıt
News Type: 
Member Press Release
Marketing Org & Talent
Personalization and CX
Data, identity and privacy
Media & Retail Media

State of the Industry 2022 - Modern Marketing in Vietnam

Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Research
Region: 
APAC, Vietnam, Global
Keywords: 
WARC, mma, Industry

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