Media & Retail Media | Page 15 | MMA / Marketing + Media Alliance

Media & Retail Media

AI strategy and adoption
Media & Retail Media

[AdColony x MMA] The Evolution of Gaming

The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel.

Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we wake up to the last few minutes before we close our eyes.

The primary device for access to technology is the mobile phone. According to Statista,  in 2020, the smartphone adoption rate in APAC reached 28%, and is expected to grow to 83% by 2025.

Released: 
October, 2021
File Size: 
4.24MB
Education Section: 
Research, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, 2021, ADcolony
Measurement & Attribution
Media & Retail Media
Personalization and CX
Creative effectiveness
Data, identity and privacy

2021 Modern Marketing Reckoner Indonesia

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Education Section: 
Best Practices, Educational Documents, Trends Reports
Region: 
APAC, Indonesia
AI strategy and adoption
Personalization and CX
Media & Retail Media

Vietnam Ecosystem Report 2021: Modern Marketing

As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern marketing challenges, MMA in partnership with GroupM and Google present Ecosystem Report 2021: Modern Marketing, that brings together consumer behavior and digital strategies to help brands advance their digital marketing maturity, with case studies on various trends such as Artificial Intelligence, Machine Learning, Measurement, and Programmatic.

Released: 
September, 2021
Education Section: 
Educational Documents, Trends Reports
Region: 
APAC, Vietnam
Keywords: 
vietnam, 2021, GroupM, Google, ecosystem
Personalization and CX
Media & Retail Media

Decoding Consumer Behaviour - Winning the 2021 Festive Season

Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful. 

MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.

Released: 
September, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global
Personalization and CX
Media & Retail Media

Modern Marketers Guide to Connected Consumer Journeys 2021

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

Released: 
September, 2021
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Perspectives, Research
Region: 
APAC, India, Global

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