Media & Retail Media | Page 9 | MMA / Marketing + Media Alliance

Media & Retail Media

Why Omnichannel Still Matters for Marketing Execution and Measurement

The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as:

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AnyMind Group launches more analytics modules on AnyManager to help online publishers better track user acquisition efforts

AnyMind Group, an end-to-end commerce enablement company, has today announced the launch of User Acquisition and App Performance analytics on its media monetization and growth platform, AnyManager, to help web and app publishers to better track and understand their user acquisition efforts. 

 

Submitter's Company: 
AnyMind Group
News Type: 
Member Press Release

AnyMind Group launches more analytics modules on AnyManager to help online publishers better track user acquisition efforts

Submitter's Company: 
AnyMind Group
News Type: 
Member Press Release

DaleelStore partners exclusively with ArabyAds' Ritelo for retail media technology

Ritelo’s retail media technology will deliver highly contextual recommendations for high-intent visitors on the app and website for Daleel Store

Member Mention: 
ArabyAds
News Type: 
Member Press Release

InMarket’s Q1 2023 Dollar/Discount Fidelity Index

InMarket’s Q1 2023 Dollar/Discount Fidelity Index report measures the love consumers have for a brand. 

Download the report today and unlock key insights, including:

  • How Dollar Tree, Dollar General, and Five Below scored on the Q1 2023 Fidelity Index 
  • What InMarket GeoType audience segments over-indexed at Big Lots, 99 Cents Only, and Dollar Tree
  • What strategies can help your brand drive shopper loyalty
  • And more!

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InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index

In InMarket’s Q1 2023 Coffee & Snack Shop Fidelity Index report, you’ll find powerful data on the Q1 productivity at major chains including Starbucks, Cinnabon, Dunkin’ and more. 

Download the report and unlock insights including:

  • Which Coffee & Snack Shop chain had the highest Fidelity Index score in the first quarter
  • How coffee & snack shop brands are leaning into trends like health & wellness to engage key consumers
  • What GeoType audiences over-index at Cinnabon, Starbucks, and Baskin’ Robbins
  • And more!

Find these insights, and more in the report.

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InMarket’s Q1 2023 Big-Box Fidelity Index InSights

InMarket’s Q1 2023 Big-Box Fidelity Index InSights report analyzes the quarterly productivity and efficiency of major big-box brands like Walmart, Costco, Meijer and more. 

 

Download the report and unlock key findings including:

  • How Walmart, Costco, and Target ranked on the Q1 2023 Fidelity Index
  • What GeoTypes over-index at the largest big-box retailers
  • What strategies big-box retailers can adopt to drive stronger shopper loyalty
  • And more!

 

Unlock the data, and recommendations for how brands can improve productivity and loyalty, now!

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AI strategy and adoption
Media & Retail Media
Personalization and CX
Data, identity and privacy
Measurement & Attribution
Brand Building

MMA Indonesia Brand Safety & MarTech Report 2023

The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of marketing technology. This comprehensive report will serve as an invaluable resource for industry professionals by providing them with a wealth of insights, trends and data to stay ahead of the curve.

Released: 
July, 2023
Education Section: 
Research, Trends Reports
Region: 
APAC, Indonesia, Global
Personalization and CX
Media & Retail Media

The Connected Consumer Q1 2023 Report

This report is a collaboration between MMA Global in Vietnam and Decision Lab to facilitate the industry with the latest consumers’ digital behaviors understanding. The study's primary objective is to examine the online habits of consumers, including their social media usage, entertainment consumption (music, movies, videos), communication methods, and shopping behavior. In the Q1 2023 edition, the report also tracks consumers' browser usage.

Three key highlights from this quarter’s report:

Released: 
June, 2023
Education Section: 
Perspectives, Research, Trends Reports
Region: 
APAC, Vietnam, Global

AnyMind Group’s AnyTag connects to Shopee and Lazada

AnyMind Group, an end-to-end commerce enablement company, has today announced that its influencer marketing platform, AnyTag, is now connected to Shopee and Lazada’s respective affiliate programs, enhancing AnyTag’s capabilities to run performance, conversion and now performance-based influencer marketing campaigns.

Submitter's Company: 
AnyMind Group
News Type: 
Member Press Release

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