Media & Retail Media

Four Tips for Mastering Performance Marketing

November 28, 2023

Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts.

Here are four tips to help you navigate the world of performance marketing. This is by Shashi Bhushan Singh, Founder & Director, Shisham Digital which specializes in performance marketing with audience intelligence at the core and global offices.

2023 Holiday Playbook

The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.

Download the playbook and access strategies including:

Target Early & Often
Wow Shoppers With Fun & Engaging Creative
Be Of Service & Reward Loyalty
And more!

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2024 Gift Card Playbook

With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.

Insights include:

When consumers purchase the highest volume of gift cards
The average spend per consumers by gift card category
Strategies to target and engage gift card givers & purchasers
And more!

Download the report today!

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2024 Digital Marketing Playbook

Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year.

Download today and unlock strategies including:

Geo-Contextual Advertising
Commerce Solutions
AI Everywhere
And more!

In addition, InMarket is here to take these strategies to the next level with a custom strategy session tailored around your 2024 marketing goals & KPIs! If interested, contact us at [email protected].

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AI strategy and adoption

Personalization and CX

Media & Retail Media

Brand Building

MMA Indonesia Modern Marketing Reckoner Report 2023

Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It covers topics such as Artificial Intelligence (AI), Retail Media and the latest MarTech trends. The research in the report is backed by solid data and analyzed by experts to provide a comprehensive overview of the challenges and opportunities that lie ahead.

Released:

November, 2023

Education Section:

Best Practices, Creative Effectiveness, Perspectives, Research, Trends Reports

Region:

APAC, Indonesia, Global

AI strategy and adoption

Marketing Org & Talent

Personalization and CX

Data, identity and privacy

Media & Retail Media

Teads Presenta Nuevas Soluciones Impulsadas por IA que Contribuyen al Éxito de Anunciantes y Publishers en Todo el Funnel

October 24, 2023

Member Company:

Teads LATAM LLC

La plataforma global de medios omnicanal lanza un conjunto de soluciones que incluye Teads Conversions, una innovadora propuesta para la parte baja del funnel, Teads Data Suite impulsada por Inteligencia Contextual y Teads IA Creative Lab

TEADS PARTNERS WITH INITIATIVE IN BREAKTHROUGH PROJECT FOR UNILEVER MEASURING ATTENTION LEVELS ACROSS DIGITAL PLATFORMS IN LATIN AMERICA

In Attention study with Lumen, Dove’s campaign saw 3.5 times more attention on average with Teads relative to social media platforms

Teads matched the leading video-sharing platform with the highest level of attention duration, according to Kantar cross-platform study

Data, identity and privacy

Media & Retail Media

CONEXIÓN RELEVANTE CON EL CONSUMIDOR: CUATRO CAMINOS HACIA LA RELEVANCIA CONTEXTUAL

September 4, 2023

Member Company:

Teads

Crear una conexión sólida con los consumidores, alineando el contenido con sus preferencias, puede parecer algo sencillo para lograr engagement. Sin embargo, es sorprendente la frecuencia con la que los anunciantes no logran dar en el blanco y pierden oportunidades para elevar la percepción de marca, incrementar el engagement y cultivar una imagen más auténtica.

ArabyAds and VIDAA partner to bring Connected TV advertising offerings on Hisense smart TVs in the United Arab Emirates and Saudi Arabia

Dubai, UAE (August 23rd, 2023) - ArabyAds, the leading global technology company, and VIDAA, a global leader in smart TV operating systems, announced an exclusive advertising partnership on VIDAA-powered Hisense smart TVs in the UAE and KSA today. The cooperation between the companies will provide ArabyAds exclusive access to Hisense inventory for Connected TV advertising within the UAE and KSA.

Submitter's Company:

Member Mention:

ArabyAds

News Type:

Member Press Release