Middle East & Africa | MMA / Marketing + Media Alliance

Middle East & Africa

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 NEW
AI
Marketing Organization

Rotasız Hız: Türkiye'nin Yapay Zekâ Paradoksu (Speed Without a Route: Türkiye's AI Paradox)

A commentary on the AI Adoption Study 25, examining why Türkiye leads the region in AI awareness yet a third of its marketing leaders report no clear vision or roadmap.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Definitions, Educational Documents, Perspectives, Research
Region: 
Middle East & Africa, Türkiye
Keywords: 
MMA MEA, Türkiye, 2026, AI in marketing, AI, Deep Dive, SEM

MMA MENA CONNECT Roundtable, Dubai

19 October, 2026

MMA MENA CMO CONNECT Roundtable, Riyadh

10 September, 2026
 NEW
Consumer Engagement
Data
Marketing Growth
Marketing Organization

Peak Season Playbook: Strategic Growth Guide in Retail Media (ENG)

Peak Season Playbook is a strategic retail media guide designed for Türkiye's unique calendar of overlapping demand moments, including Valentine's Day, Ramadan, Mother's Day, Back to School, and Legendary November. Each peak season is driven by different consumer motivations, purchase journeys, and measurement realities. Treating them all the same leads to inefficient spending and missed growth opportunities.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, Türkiye
Keywords: 
MMA MEA, Türkiye, playbook, 2026, retail media

The Billboard Worked. Now We Can Prove It.

New Release | Vicinity Media Measurement Stack

The Billboard Worked. Now We Can Prove It.

By Neil Clarence, COO at Vicinity Media
 

Submitter's Company: 
Vicinity Media
News Type: 
Member Press Release
Consumer Engagement
Data
Marketing Growth
Marketing Organization

Peak Season Playbook

Peak Season Playbook is a strategic retail media guide built for Türkiye's overlapping peak periods: Valentine's Day, Ramadan, Mother's Day, Back-to-City, and Legendary November. Each period carries distinct consumer behavior, a distinct funnel, and a distinct measurement reality. A one-size-fits-all approach burns budget fast.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, Türkiye
Keywords: 
MMA MEA, Türkiye, playbook, 2026, retail media

MMA INFLUENCER MARKETING GUIDE

Released: 
May, 2026
Region: 
Global, Middle East & Africa, MENA

Gözde Alemli Unpacks Her Epic 5 Year Journey and 2026 Industry Shifts

Gözde Alemli has driven Appnext’s EMEA and LATAM growth for 5 years, from launching our Turkey office to serving as Chief Growth Officer. Let's deep dive into her career highlights with bold predictions for app marketing in 2026.

News Type: 
Member Press Release
MMA MENA Clarity Session: Where Should the Money Go Now? Rethinking Media, Spend, and Impact

MMA MENA Clarity Session: Where Should the Money Go Now? Rethinking Media, Spend, and Impact

Jun 16, 2026 · Middle East & Africa

Marketing investment is under more scrutiny than ever, and every decision carries greater weight. This session explores how brands and their partners are rethinking where and how they invest from channel selection and budget allocation to measuring real impact. You’ll hear how marketers are prioritising spend, proving effectiveness, and ensuring every decision drives output.

Sally Adib Ilaria Buonpane Ahad Hamza Nihal
MMA MENA Clarity Session: When Teams Are Stretched, What Sustains Performance?

MMA MENA Clarity Session: When Teams Are Stretched, What Sustains Performance?

Jun 9, 2026 · Middle East & Africa

Marketing teams are expected to deliver more, faster, and with greater precision. This session explores how organisations are maintaining performance while managing increasing demands from workload and expectations. The focus is on how leaders are structuring teams, setting priorities, and enabling sustained performance in a high-paced environment.

Aya Hammad Mian Usman Dr. Lucy Bolton

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