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Global

The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.

This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.

Key takeaways:

Released: 
May, 2022
Education Section: 
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Article
Marketing leaders have different opinions on the best frameworks that drive growth according to a new study from MMA Global. Join the debate and hear from CMOs of CVS Health, Campbell's and Reckitt.
Series
Leading CMOs discuss & debate five key areas which have a direct role in achieving true marketing growth
Report
Research to understand and track marketer’s understanding and application of growth frameworks

MMA Global Research Reveals Divide Within Companies, Launches New CMO Series To Aid Understanding of How Marketing Produces Growth

News Type: 

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