Global

Authored by Ishank Joshi - MD & CEO, Mobavenue

An array of digital touchpoints and the rise of hyper-connectivity have led to engaging modern consumers, both a challenge and a lucrative opportunity for marketers. It’s no longer a matter of just “reaching” an audience but delivering “personalized interactions” while maintaining their privacy. 

Submitted by: MMA India BOARD Member

Authored by: Vivek Bhargava, Co-Founder @ consumr.ai

When Jeff Bezos famously introduced the concept of an empty chair in the boardroom to symbolize the customer, he revolutionized the way companies thought about customer-centricity. It was a powerful metaphor—a constant reminder that the customer’s voice must always be present in strategic decisions. But in today’s world, where digital footprints and behavioral data abound, why stop at an empty chair?

Authored by: Shreyas Sathe, CEO, Hybrid India & South East Asia

Combination Creates the Omnichannel Outcomes Platform for the Open Internet Highlights:

• The combination will merge two open internet category leaders to create a unified omnichannel platform that delivers outcomes from branding to performance across all screens, including CTV, mobile and web. The new company will operate under the name Teads.

Combination Creates the Omnichannel Outcomes Platform for the Open Internet

Highlights:

● The combination will merge two open internet category leaders to create a unified

omnichannel platform that delivers outcomes from branding to performance across all

screens, including CTV, mobile and web. The new company will operate under the name

Teads.