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Monetize Mobile Data 101: Insights and Real World Strategies May 10th, 2pm ET / 11am PT While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates. While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.

London, UK, 22 February 2017 – Cloud communications provider Infobip has launched OMNI, its omnichannel enterprise messaging solution. The move follows continued A2P SMS growth for the company as a result of new client wins and the continued global expansion of its network, with Infobip now processing over 7 billion transactions a month and its platform touching more than 60% of all world’s mobile phones.

Engaging app content and in-store beacons reward Micro Center customers

 

REDWOOD CITY, Calif. - February 28, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces the latest addition to its ecosystem through a partnership with electronics retailer Micro Center:

Going to Millennial 20/20? Attend our session on IoT and hear how Chris Bevans, Creative Director of DYNE, a luxury mens sportswear company, utilized IoT to improve consumer loyalty, maximize target audience reach, and optimize content to develop a strong competitive advantage. Reserve a private meeting with us to discuss how IoT can help your business boost marketing efforts and reach customers past the point of purchase. Schedule a meeting: http://bit.ly/2lsfFbu Schedule a demo: http://bit.ly/2lGLMHE

No. 1 shopping list app on Android will nearly double Retale’s user base in the US

NEW YORK, NY FEBRUARY 09, 2017 Cuebiq, a next-generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has closed on $3.5M in Round A funding. The round was led by Tribeca Angels, a network of financial professionals that finances and supports advancements in the finance and enterprise technology sectors, and ARC Angel Fund NYC, an early-stage investment group.

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements.