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Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
The AI Marketing Maturity Study in Partnership with EY, showcases the extent to which brands and marketers are integrating AI across Creative &…
The Modern Marketing Reckoner 2026 is MMA India & WPP Media’s flagship industry report. Now in its 6th edition. This year, it is built around a…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, …
The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key hig…
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
In a world where women drive 70-80% of consumer purchases, why do so many brands still reduce them to stereotypical, ‘…
Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes,…
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
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