Guided by MMA’s Board of Directors, the MMA Leadership Pulse is a half-day, semi-casual program that delivers leadership development, practical insights, and actionable solutions to drive business growth and spark innovation while reinforcing advertising and marketing fundamentals.
It is designed for genuine networking, insightful discussions, and actionable knowledge exchange among brands, marketers, agencies, media companies, publishers, telecommunications, and technology firms.
MLP 2026 Part II
Registration, Business Networking, And Refreshments
Opening Remarks By Marketing + Media Alliance Indonesia (MMA Indonesia)
Group Photo Session
Social-First Growth: The Playbook Behind The Spend
Everyone's spending on social. But are you getting it right?
When the CEOs of Unilever, WPP Media, and Google sit down together to share how they've cracked social-first growth — you pay attention.
This isn't a panel of polite soundbites. It's a working playbook — how one of the world's largest advertisers finds the right audiences with AI-powered precision, turns social content into brand desire using the 5V framework, and converts that desire into commerce at scale through cutting edge technology.
Whether you're a local brand or a multinational — if you're spending on social in Indonesia, this is the session you can't afford to miss.
Interactive Question & Answer Session
Closing Remarks, Business Networking, And Refreshments
MLP 2026 Part I
Registration, Business Networking, And Refreshments
Opening Remarks By Marketing + Media Alliance Indonesia (MMA Indonesia)
Welcoming Remarks By The Board Of Directors
Session 1: From Assistants To Agents: How AI Is Rewriting Marketing
A fast-paced introduction to Agentic AI and its growing role in social commerce and digital marketing operations.
Learn how autonomous AI agents are changing how marketers work and what CMOs must do to stay ahead.
Besides the exclusive fireside chat, this strategic session will also deep dive on:
- Reinventing Creative And Distribution For The GenAI Era
By Iman Satria Putra Sukarno - Social Commerce & Data-led Marketing Transformation Lead
- AdTune: GenAI Automation For Content Creation And Distribution
By David Wesseler - Senior Manager, AdTune - Accenture Song Germany
Question & Answer Segment Will Be Open During The Last 10 Minutes
Session 2: Redefining Generative AI In Marketing: Beyond Content Creation To Audience Segmentation
In this Session we will assess pioneering use case of generative ai technology within the marketing domain - for a counterintuitive use case - not for creative and content generation but instead to generate customer targeting data within an enterprise's data lake.
By developing this proprietary and customized GenAI tool and algorithm, we enabled a marketer to query in natural language, their database of customers based on unique behaviors and attributes required for specific campaigns. Upon searching for the right audiences, they can seamlessly push these users to marketing platforms for immediate activation.
Question & Answer Segment Will Be Open During The Last 10 Minutes
