Guided by MMA’s Board of Directors, the MMA Leadership Pulse is a half-day, semi-casual program that delivers leadership development, practical insights, and actionable solutions to drive business growth and spark innovation while reinforcing advertising and marketing fundamentals. This inaugural program series will feature the grand topic on Agentic AI in Social Commerce & GenAI to Drive ROI.
It is designed for genuine networking, insightful discussions, and actionable knowledge exchange among brands, marketers, agencies, media companies, publishers, telecommunications, and technology firms.
Wednesday, February 25, 2026
Registration, Business Networking, And Refreshments
Opening Remarks By Marketing + Media Alliance Indonesia (MMA Indonesia)
Session 1: From Assistants To Agents: How AI Is Rewriting Marketing
A fast-paced introduction to Agentic AI and its growing role in social commerce and digital marketing operations.
Learn how autonomous AI agents are changing how marketers work and what CMOs must do to stay ahead.
Session 2: Redefining Generative AI In Marketing: Beyond Content Creation To Audience Segmentation
In this Session we will assess pioneering use case of generative ai technology within the marketing domain - for a counterintuitive use case - not for creative and content generation but instead to generate customer targeting data within an enterprise's data lake.
By developing this proprietary and customized GenAI tool and algorithm, we enabled a marketer to query in natural language, their database of customers based on unique behaviors and attributes required for specific campaigns. Upon searching for the right audiences, they can seamlessly push these users to marketing platforms for immediate activation.
