Overview | MMA / Marketing + Media Alliance
MMA’s Decoding AI for Marketer Training

MMA’s Decoding AI for Marketer Training

MMA Member Exclusive: Foundational training series that gets marketers hands-on with Generative AI, explaining how different systems work and their strengths and weaknesses using real-life examples and practical exercises. The training is based on the MIT Press book, The AI Conundrum, authored by Rex Briggs & Caleb Briggs, presenters of the training.
MMA’s Decoding AI for Marketers Training Series
MMA’s Decoding AI for Marketers Training - Jan '25

5 Days / 1-Hour Lunch & Learn Sessions



Spend one week getting smart on Generative AI systems. Understand how these systems work as well as their strengths and weaknesses. All attendees will receive a complimentary physical copy of The AI Conundrum and a certificate of completion.

 
73 NPS score

What people said:

“Really educational. Walked away feeling more confident about my knowledge on how AI works and the watchouts”

“Rex and Caleb broke the topic down into understandable real-life examples and how we might use AI in our day-to-day marketing work.”

“I learned a lot and it gave me ideas for how I might be able to apply it to my work.”

Looking for the recordings from July 2024?

MMA Members can view the series on-demand.

Watch Recorded Sessions
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AI Essentials - A Guide to Understanding and Applying AI for Marketers

A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
Learn More

Coming again based on popular demand!

May 12 – 16, 2025 • Five days, 1 hour each
Register now for the entire series