This guide covers key AI concepts for marketers and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers Training and the MIT Press book The AI Conundrum.
AI Essentials - A Guide to Understanding and Applying AI for Marketers
A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training and the MIT Press book 'The AI Conundrum'.
![[Indonesia] State of AI in Marketing](https://mmaglobal.com/files/styles/extra_large/public/mmaglobal.com/image/whatsapp_image_2024-03-05_at_01.43.35.jpeg?itok=WVNQdsmr)
