mobile | Page 12 | MMA / Marketing + Media Alliance

mobile

MMA Member Badge
By Dan Gordon - Digital Media Specialist exclusive to 7 Media Group

MMA Member Badge

TargetSpot Issues Industry’s First Multicultural Digital Audio Studies

MMA Member Badge

inneractive - The App Monetization Exchange

If you have been watching the app monetization space lately, you surely realized there is increasing confusion with all the types of players, such as ad
networks, RTB, ad servers, rich media, exchanges, and much more.

inneractive is proud to be the first to release a comprehensive monetization landscape with all the leading players in each category.

MMA Member Badge

This year’s Digital Audio Benchmark and Trend Study unveils key new insights about the rapidly growing Digital Audio market, and further illustrates the increasing effectiveness of the platform for brand advertisers to reach and engage audiences. Key findings include the growing role of connected mobile devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers.

 

Improving the Economics in Mobile Marketing 
Thursday, August 2nd 11:00AM Pacific / 2:00PM Eastern 

Member Mention: 
News Type: 
AdTruth

Mobile Web to App Bridging

Leading performance based mobile demand-side platform turns to best of breed device recognition technology to drive accuracy and performance.

Challenge

AdTruth Wave 2 Workgroup 
Deploying AdTruth with Respect for Consumer Privacy and Choice


Content Tags (Deprecated): 
Member Mention: 
Pushed Severe Weather Alerts Now Available in AccuWeather Android App

STATE COLLEGE, Pa. March 05, 2012 – AccuWeather’s new Android application for smart phones boasts real-time, pushed severe weather alerts that make it easy to receive notice of impending, inclement weather in your home location.

Content Tags (Deprecated): 
Member Mention: 
AccuWeather Committed to Offering its World Class Weather Applications Across Mobile Manufacturers

STATE COLLEGE, Pa. March 28, 2012 – AccuWeather’s partners include the top 10 mobile handset manufacturers responsible for 85% of the devices shipped worldwide. In 2011 alone, the global distribution of AccuWeather mobile applications exceeded more than one quarter of a billion devices.

Content Tags (Deprecated): 
Member Mention: 

Pages