Connecting brand building to actual business results has always been tough—until now. Proud to contribute to our new report with MMA India, WPP Media and Amazon Ads
“From Fragmentation to One View: A Marketer’s Playbook for Full-Funnel Growth”
Based on a survey of 126 advertising leaders, here is what you'll find: Clear Results: How to link top-of-mind brand awareness and directly influence sales. Connected Journeys: How to track ad performance across every buyer touch point. Smarter Growth: How to break down data walls and spend budgets more efficiently.
Connecting brand building to actual business results has always been tough—until now. Proud to contribute to our new report with MMA India, WPP Media and Amazon Ads
“From Fragmentation to One View: A Marketer’s Playbook for Full-Funnel Growth”
Based on a survey of 126 advertising leaders, here is what you'll find: Clear Results: How to link top-of-mind brand awareness and directly influence sales. Connected Journeys: How to track ad performance across every buyer touch point. Smarter Growth: How to break down data walls and spend budgets more efficiently.
Chief Client Officer and Office Head - West, North & East
WPP Media (Wavemaker)
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Another recognition of consistency, resilience and the collective effort of every Wavemaker
5th consecutive Agency of the Year for Wavemaker India at MMA India SMARTIES 2026 and equally special, seeing Colgate-Palmolive (India) Ltd recognised as Brand of the Year.
These are the moments we proudly wear on our sleeves because they recognise the work we create for our clients, day after day, not just one great campaign.
A huge thank you to our clients for the trust, the partnership, and for staying with us all evening and cheering just as loudly as we did.
Six trophies at the 2026 MMA India Smarties Awards, powered by work that moves brands and business forward. Congratulations to our teams at OMD India and Interactive Avenues for their exceptional work with Philips, ITC Limited, Prime Video & Amazon MGM Studios and Renault Group, earning recognition across Customer Growth & Conversion Strategy, New Product Launch, Diversity & Inclusive Excellence, Design/Customer/User Experience and Personalisation.
Spanning multiple disciplines, these wins reflect the depth of our capabilities and the strategic thinking our teams bring to solving client challenges.
Diversity & Inclusive Excellence | Avent - Share the Care, Philips
New Product / Service Launch | OneBlade Intimate - Don't Beat Around the Bush, Philips
Personalisation | How Candyman Personalised Bedtime, ITCDesign/Customer/User Experience | Panchayat S4 Hosted Phulera's Election on WhatsApp, Amazon Prime
Customer Growth & Conversion Strategy | OneBlade Core Growth Playbook, Philips
Customer Growth & Conversion Strategy | Kiger Gaming - The OOH You Could Play, Renault
Kudos to everyone involved! Onwards to what’s next.
A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.
Path to Gold: The SMARTIES India 2026 Entry Playbook is packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.