Looks like my SMARTIES did pretty well at the #SMARTIES2026 forum, after a tough fight for MMA India's top honor.
Delighted to have Pampers Premium Care and Gillette Fusion5 bring home Gold in what was an incredibly competitive SMARTIES season, with some outstanding work in contention, across categories.
Pampers Premium Care - Cross Digital Media Marketing
Gillette Fusion 5 - New Product Launch / Re-Launch
What makes this especially rewarding is knowing what sits behind these two trophies.
Two brands that constantly challenge convention, keep reinventing themselves, and never settle for average. The quality of work is never accidental. It's the outcome of ambitious brands, strong partnerships, healthy debate, and teams that care deeply about getting it right.
And to the incredible team for creating a fertile ground & for putting their hearts into the work, thank you for making the journey such a rewarding one.
What if a plate could reveal the hunger we don’t see?
We’re pleased to announce that HungerWare Collection: The Plates That Serve Truth, part of India Gate Basmati Rice’s Grains of Hope initiative, has won at MMA India SMARTIES 2026 in the Social Impact Marketing category.
At the heart of the campaign was a striking plate visual that brought the realities of hunger and food insecurity into focus. By turning an everyday dining object into a powerful conversation starter, HungerWare highlighted the importance of child nutrition and our mission of 'Grains of Hope'initiative to support mid-day meals, helping ensure that no child’s aspirations are limited by a lack of nourishment.
Lloyd, thanks for a comfortable SMARTIES organised yesterday and congratulations to you and your team on a lovely Friday where we could freely mingle and exchange knowledge. Really appreciate your guidance throughout the submissions and the win. Myntra client went back happy.