Awards Programs

Lloyd, thanks for a comfortable SMARTIES organised yesterday and congratulations to you and your team on a lovely Friday where we could freely mingle and exchange knowledge. Really appreciate your guidance throughout the submissions and the win. Myntra client went back happy.

Good morning Lloyd, congratulations on a great event and thank you for being a great host. Really appreciate it. Have a good weekend.

We're bringing home two wins at the MMA India SMARTIES India 2026 awards! A big shoutout to our incredible teams and clients, Prime Video & Amazon MGM Studios and ITC Limited Candyman, for making it happen.

Here's to more ideas that make a difference.

Omnicom Media | Omnicom Media Asia Pacific | #SMARTIES2026 #SMARTIESIndia

Some wins mean a little more! 

Proud to share that Gillette Fusion5 and Pampers Premium Care have both won Gold at the SMARTIES MMA India MMA Global

Having put so much thought and effort into these campaigns, this recognition feels truly special. Grateful for the opportunity, the trust, and everyone who has been part of this journey.
Rathi Gangappa Peeyush Sharma Chirag Chandiramani Starcom Publicis Media

The A Team : ABHISHEK ROY Neha Raut Paritosh Shende Anoushka Rai

A milestone in my career that I’ll always look back on with pride. 

#Smarties #MediaStrategy #Teamwork

Looks like my SMARTIES did pretty well at the #SMARTIES2026 forum, after a tough fight for MMA India's top honor. 

Delighted to have Pampers Premium Care and Gillette Fusion5 bring home Gold in what was an incredibly competitive SMARTIES season, with some outstanding work in contention, across categories.

 Pampers Premium Care - Cross Digital Media Marketing
 Gillette Fusion 5 - New Product Launch / Re-Launch

What makes this especially rewarding is knowing what sits behind these two trophies.

Two brands that constantly challenge convention, keep reinventing themselves, and never settle for average. The quality of work is never accidental. It's the outcome of ambitious brands, strong partnerships, healthy debate, and teams that care deeply about getting it right.

A huge thank you to our brand teams for trusting us, pushing us, and inspiring us to raise the bar every single time.
Mayank Jaiswal Palak Marwah Pallavi Gupta Sumit Priyam Sambit Kumar Dwivedi Lakshay Singla Reneta Saldanha Shubham Bijalwan Neeraj Dhankar Sachi Agrawal Suraj Nair Salil Mooley

And to the incredible team for creating a fertile ground & for putting their hearts into the work, thank you for making the journey such a rewarding one.

Rathi Gangappa Peeyush Sharma Navin Lalchandani Anil Shankar Neha Raut ABHISHEK ROY Mamta Mistry Paritosh Shende Anoushka Rai Anurag Pandey Tushar Patra pranav gupta Viram Gala Hemanshu Makatia Neesha Mistry Pooja D. Aastha Jain Raj Bhutta Soumyojit Biswas Sumit Kesarwani Chinmay Kasliwal & as the famous Snoopy says, "last but not the least, I'd like to thank..."

Proud of the work. Proud of the people. Grateful for the recognition. 

#SMARTIES2026 #SMARTIESIndia #GoldWinner #PampersPremiumCare #GilletteFusion5 #StarcomIndia #PublicisMedia #PGemp

Starcom India Publicis Groupe India Procter & Gamble India MMA Global MMA India

Karix and Myntra have won in the Personalisation category at MMA India SMARTIES 2026. 

If you shop for fashion online, you probably know this feeling too: "I like it. But will it look good on me?"

Ahead of EORS, Myntra and Karix brought AI-powered Virtual Try-On to WhatsApp to help shoppers answer that question.

Shoppers who had left an outfit in their cart could see how it would look on them before buying, all within WhatsApp.

And they genuinely enjoyed the experience, with many sharing their virtual try-on moments online.

What makes this win special is seeing the work recognised alongside some of India’s leading advertisers, agency networks and brands.

Let’s celebrate! 

Sonia Kaul Shafique Gajdhar Harshali G. Ihina D. Mohit Pathak Somya Gupta

Great partnerships build great brands! 

Proud to see UltraTech Cement recognised as Most Resilient Brand of the Year at MMA India SMARTIES 2026.

A win that celebrates the power of collaboration, shared ambition and a partnership that continues to create meaningful impact. Congratulations to the UltraTech team and everyone behind this achievement!

#MMASmarties2026 #ResiliantBrandoftheYear

Team UltraTech : Ajay Dang Kanupriya Didwania Rohan Jadhav Chandan Kumar Nikhil Agrawal Vaibhav S Tripathi Deepti Rao Sanjay Rajput Avadhoot Dawankar

Team Mindshare : Amin Lakhani Tinaz Daruwalla sachin kubde Aditya Sapre Nishank Jain Juugal Kathuria Amin Baig

We won Silver at MMA India SMARTIES 2026! 

Karix x Myntra Virtual Try-On Studio took Silver in the Personalisation category, and I'm still smiling about it.

The idea came from a question we've all asked while shopping online: "I like it…but, will it actually look good on me?"

So ahead of EORS, instead of sending shoppers yet another "you left something in your cart" message, Myntra let them try the look on. Right inside WhatsApp.

Pick a style, share a selfie in the chat, and see yourself in the outfit. That's it.

People loved it. Many even shared their try-on looks online. And it drove an 11% uplift in conversion compared with non-AI campaigns.

This win seems so personal and so seeing it on stage next to some of India's biggest brands and agencies feels extremely special.

Kudos to the entire team! Shafique Gajdhar Harshali G. Anusha Nambiar Somya Gupta Mohit Pathak

#Smarties2026 #Myntra #Personalisation #ConversationalCommerce #WhatsAppBusiness #AIinFashion

We're celebrating an incredible performance with our clients at MMA Global SMARTIES India 

This recognition is a testament to what's possible when ambitious clients and dedicated teams come together to create unforgettable work.

 Brand of the Year: Colgate-Palmolive (India) Ltd
 Juror's Choice Award: airtel The Safe Network
 Most Resilient Brand of the Year: UltraTech Cement
 Media Agency of the Year: Wavemaker India
 Specialist Agency of the Year: The Goat Agency (a WPP Media agency)

Congratulations to our clients and teams! Here's to what's next 

We're celebrating an incredible performance with our clients at MMA Global SMARTIES India 

This recognition is a testament to what's possible when ambitious clients and dedicated teams come together to create unforgettable work.

 Brand of the Year: Colgate-Palmolive (India) Ltd
 Juror's Choice Award: airtel The Safe Network
 Most Resilient Brand of the Year: UltraTech Cement
 Media Agency of the Year: Wavemaker India
 Specialist Agency of the Year: The Goat Agency (a WPP Media agency)

Congratulations to our clients and teams! Here's to what's next