Member Press Release

(SAN LUIS OBISPO, CA; November 14, 2016) -- The Coffee Bean & Tea Leaf, the oldest and largest privately-held specialty coffee and tea retailer in the country, has launched their new mobile application designed to improve the experience for guests. This is the first step in an omni-channel strategy that involves all customer touch points: website, mobile app, in store and at point of sale.

New York, November 9, 2016 – Videology – a leading software provider for converged TV and video advertising – today released its Q3 2016 U.S. Video At-A-Glance report. According to the report, Videology has seen a surge in programmatic enablement, as multiple TV supply sources in the open and private marketplace have made more impressions available. Since the launch of Videology’s DETV™ product, the number of impressions available to be bought on linear TV is estimated to have increased by more than 500%.

Standards-based solution integrates seamlessly with existing work flows and greatly increases key advertising metrics

In the last five years there has been a massive explosion of smartphones and app usage. The retail sector, quick to embrace digital and ecommerce, now seeks to make sense out of the growing mobile ecosystem. They’re particularly interested in location data generated by their online and in-store audiences.

This 30 minute webinar highlights two successful local mobile advertising campaigns that leveraged beacons and geotargeting.

Sephora First to Leverage “Personal Primetime” Through Flipboard Storyboard Today, Flipboard launches Storyboard™, a new ad experience that enables brands to tell powerful and complete narratives using multiple native formats—stitching together articles, images, animated .gifs, video, and audio— to the social magazine’s 90 million monthly readers. Sephora is among the first brand partners to roll out Storyboard campaigns, connecting with premium audiences while they’re engaging with stories about their passions and interests in a beautiful mobile environment.

The new research provides significant new insights into the behavior and attitudes of young generations as they respond to mobile advertising. NEW YORK, September 21, 2016 – Verve, the leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers value their mobile devices and how quickly new mobile technology and apps are becoming an integrated part of their lifestyle, key insights from the report include: