MMA also named new representatives for other three regions in the world

New York, London, Singapore & Sao Paulo – May 14, 2009 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the new representatives of its regional board in Latin America. The election of the new board members comes after over a month of nominations and voting by MMA members and precedes the election of regional Executive Committee members, who also make up the Global Board.

Industry leaders appointed to help drive MMA charter in the region

Board represents leaders in mobile marketing across the ecosystem, with increased representation from brands and agencies

“Feedback collected immediately after an experience … is 40% more accurate than feedback collected after 24 hours.” Gartner Research.

Date: 7 May, 2009

Regional Award Finalists Announced

Finalists in The National Business Awards Regional Programmes have been announced with a diverse range of businesses from across England, Wales and Northern Ireland represented.

Coventry based, Rapide Communication is in the running for two prestigious awards for their customer insight solution Rant & Rave. The solution is up for the Regional Awards for 'The Orange Best Use of Technology in Business' and 'The Business Innovation of the Year Award'.

Premier Inn reduces no show rates and increases restaurant bookings with Rapide Communication

7 May 2009. Premier Inn, the largest and fastest expanding hotel chain in the UK, is deploying Rapide Communication’s enhanced text service to send guests booking confirmations, reduce no-show rates, increase dinner bookings, and provide maps and directions.

This enhanced service is an extension of the Booking Confirmation Service provided by Rapide Communication, which sends out reservation details to around 1 million customers per year.

Launches India Local Council to stimulate the growth of mobile marketing and allied technologies in the country 
 

Singapore, April 29, 2009 – Mobile Marketing Forum Asia (MMF), the premier industry event organized by the Mobile Marketing Association (MMA) ended today after an extremely successful conference held over two days. Over 325 mobile industry executives participated in the event. The MMF Asia was held in collaboration with the Infocomm Development Authority (iDA) of Singapore and Singapore Infocomm Technology Federation (SiTF), and had a special focus on Visual Code.

Continued expansion reveals significant interest in and use of mobile channel for marketing

Live webcast to bring regional event to international audience