MMA Press Release

Mobile Marketing Industry Continues Growth and Advancement in Retail and Branding Sectors

New York – March 23, 2010 – Demonstrating the continued uptake in mobile marketing by leading brands and agencies, the  Mobile Marketing Association (MMA) today announced the addition of BestBuy, Polo Ralph Lauren and OMD Ignition Factory as three new honorary members of its North America Board of Directors.  Serving for the remainder of the 2009-2010 term, the newly appointed board members are:

New Council Delivers Regional Focus With Local Appeal To Grow Mobile Marketing In Canada 

MMA Announces “Adopt-A-Brand” Program and New Retailers Among Board Leadership

Las Vegas, CTIA Wireless 2010 – March 23, 2010 – During CTIA Wireless 2010, the Mobile Marketing Association (MMA) today commented on its commitment to advancing sustainable standards and best practices for retail mobile marketing through new member programs and leadership initiatives.

Provides new insight into emerging opportunity for marketers

To be held in Singapore for the second time, the annual Forum is the industry’s premier event and will bring together diverse parts of the mobile marketing eco-system

Membership Offers Distinct Industry Leadership Opportunities and Benefits all MMA members

23% of UK consumers expect to adopt mobile banking in 2010; 12% of French and 15% of German consumers to follow suit

Provides members with regular exclusive reports on mobile usage and behaviour in key markets

Mobile Web and SMS are the most common mobile banking technologies, but app-based banking will grow rapidly over the next 12 months

MMA Chapters Transformed to Business Units; Michael Becker Named Managing Director for North America