retail

Google: Google insights and usability improvements help nu3 increase ecommerce conversions by 5.9%

nu3 is an online retailer of nutrients and food supplements, which belongs to one of the biggest German incubators, Project A. nu3’s challenge was to increase sales and conversions on the website across all devices – desktop, tablet and mobile. nu3’s team needed help in understanding what improvements could benefit their site.

Mobilising Google’s multi-screen expertise

retail

nu3

Google Insights

How Hillshire Farm Increased Sales with Beacons and the inMarket Mobile to Mortar Platform

How Hillshire Farm increased sales with the inMarket Mobile to Mortar™ Platform Goal Lift purchase intent and raise brand awareness for Hillshire Farm American Craft link sausages. Summary inMarket’s Mobile to Mortar™ (M2M) Platform generated in-store awareness, raised purchase intent and lifted sales for Hillshire Farm American Craft link sausages by delivering contextual, location-based engagements when shoppers were making a purchase decision in the store -- where it matters most. Execution

Google: Thanks to a new mobile strategy using enhanced campaigns, Sk:n Clinics’ call centre sees calls increase 42%

In the past, Sk:n Clinics used paid search to generate enquiries, directing potential customers to the website to fill in an online form and request a free consultation. Conversion rates on mobile were low however, due in large part to the brand’s lack of a mobile-specific website.

Mobile proves its power

Google: When George at Asda adjusted AdWords mobile bids according to key times of day, mobile outperformed desktop for the first time in the account’s history

George is the clothing range of the Asda supermarket chain, offering consumers quality fashion at affordable prices. With 53% of George’s total visitors coming from non-desktop devices, serving mobile consumers has become a key focus for the brand and its agencies, Carat and iProspect.

AdWords

Mobile Site

retail

Music & Arts Mobile Couponing Case Study

This mobile couponing case study shows how Beeby Clark+Meyler promoted holiday discount offers to local audiences who were in the vicinity of Music & Arts store locations. The hyper local mobile ads drove engagement, sales, and foot traffic.

Mobile Retail Guide

This white paper illustrates how retailers can engage, manage and monetize today’s connected customers through location-aware, branded mobile apps and in-store mobile technologies. "The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps..."

PDF(s):

Phunware_Mobile_Retail_Guide.pdf

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Location Based Services

LBS

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Buy Mobile Research

Public Research

2013 Mobile and the Path to Purchase: Retail Edition

PDF(s):

xAd_Mobile_Path_to_Purchase_Retail_FINAL.pdf

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REVTRAX® RELEASES SMARTOFFERS™ TO POWER PERSONALIZED, DYNAMIC COUPONS

NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.

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Google: In a study conducted by Carphone Warehouse, spend on mobile search delivers a 5:1 ROI, and 90% of clicks are incremental

With 800 retail stores across the UK and Ireland, Carphone Warehouse is the UK’s largest independent mobile phone retailer. Working alongside Adobe Media Optimizer, Google and Carphone Warehouse designed an experiment using a geo-based methodology to develop insights around this phenomenon of consumers conducting research on potential product purchases on the mobile web then completing subsequent transactions elsewhere. Specifically, they sought to find an answer to the question “Does mobile search advertising with Google drive consumers to buy in-store?”

Google: 70 seconds of interaction - Fujitsu's mobile campaign finds success across six countries

In December 2012, the IT vendor Fujitsu tested a new mobile campaign format with a layout similar to its website to present its high-quality notebook series in six different countries.

Mobile campaign: 3 weeks, 2 languages, 6 countries
Over 15 million impressions on Google Display Network, 100,000 pageviews
10% interaction rate, average dwell time of 70 seconds

retail

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