Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Top Advertisers - India 2024
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| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Mondelez International | India | 280.0 |
| 2 | BP | India | 179.0 |
| 3 | Unilever | India | 143.9 |
| 4 | Britannia Industries | India | 101.1 |
| 5 | KIRKBI | India | 99.3 |
| 6 | Alphabet | India | 94.5 |
| 7 | ITC | India | 84.8 |
| 8 | PepsiCo | India | 82.7 |
| 9 | Amazon | India | 81.7 |
| 10 | Aditya Birla Group | India | 75.4 |
| 11 | The Coca-Cola Company | India | 48.5 |
| 12 | Procter & Gamble | India | 45.4 |
| 13 | Dream Sports | India | 44.8 |
| 14 | Nestle | India | 44.4 |
| 15 | Tata Group | India | 37.1 |
| 16 | Titan Company Limited | India | 36.3 |
| 17 | Pernod Ricard | India | 32.3 |
| 18 | Network18 | India | 30.7 |
| 19 | McDonald's | India | 29.1 |
| 20 | HDFC Bank | India | 28.3 |
| 21 | HP Inc. | India | 22.1 |
| 22 | Starbucks | India | 16.9 |
| 23 | Bombay Shaving Company | India | 16.2 |
| 23 | Hero Motors Company | India | 16.2 |
| 23 | Levi Strauss & Co. | India | 16.2 |
| 23 | Perfetti Van Melle | India | 16.2 |
| 23 | Sun Pharma | India | 16.2 |
| 23 | Swiggy | India | 16.2 |
| 29 | Intel | India | 12.5 |
| 30 | L'Oréal | India | 12.1 |
| 31 | Abbott | India | 8.1 |
| 31 | Axis Bank | India | 8.1 |
| 31 | Himalaya Global Holdings | India | 8.1 |
| 31 | MakeMyTrip | India | 8.1 |
| 31 | Matter | India | 8.1 |
| 31 | Samsung | India | 8.1 |
| 37 | Government of India | India | 4.4 |
| 37 | Heineken | India | 4.4 |
| 37 | Torrent Group | India | 4.4 |
| 40 | Cargill | India | 4.0 |
| 40 | Chhanv Foundation | India | 4.0 |
| 40 | H&M Group | India | 4.0 |
| 40 | Haleon | India | 4.0 |
| 40 | Info Edge | India | 4.0 |
| 40 | Kellanova | India | 4.0 |
| 40 | Kimberly-Clark | India | 4.0 |
| 40 | Kotak Mahindra Bank | India | 4.0 |
| 40 | Motilal Oswal | India | 4.0 |
| 40 | Paramount Global | India | 4.0 |
| 40 | Reckitt | India | 4.0 |
| 40 | Yum! Brands | India | 4.0 |