MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers - India 2024

ITC


Overall Rank: 7
Points: 84.8
Awards Won: 5
Finalist(s) Achieved: 2

Best in Show(s) Won: 0
Gold(s) Won: 2
Silver(s) Won: 1
Bronze(s) Won: 2
Region: India

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Aashirvaads Data-Driven Approach to Premiumization

Aashirvaad

ITC

Performics

India

Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM

Smarties India

Silver, Bronze

Dark Fantasy - Biting into a million fantasies

Sunfeast Dark Fantasy

ITC

Interactive Avenues

India

Innovative Use of AI in Advertising

Smarties India

Gold

ITC Masterchef’s Snacking Revolution #AbKoiBhiChef

ITC Master Chef

ITC

Performics

India

Instant Impact / Promotion

Smarties India

Gold

Power of Play: Yippee! Connects With Gen Zs

Yippee!

ITC

IPG Mediabrands

India

Gaming, Gamification & E-Sports

Smarties India

Finalist

YiPPee Create Magic - Plastic to Parks

Yippee!

ITC

Interactive Avenues

India

Brand Purpose / Activism

Smarties India

Bronze

Power of Play: Yippee! Connects With Gen Zs

Yippee!

ITC

Digital Turbine

India

Gaming, Gamification & E-Sports

Smarties India

Finalist