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Attribution

Marketing Attribution Think Tank Member Meeting: Q1 2022
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Marketing Attribution Think Tank Member Meeting: Q1 2022

Mar 9, 2022 · Global

Watch a replay and download meeting materials from our first quarterly Marketing Attribution Think Tank (MATT) meeting of 2022. In this meeting, covered a variety of updates, as well as opened the floor for feedback and input into a few projects in consideration for this year. The agenda for this meeting included:

  1. Shared topline results from our first annual Marketing Growth Survey, revealing marketer understanding and application of marketing growth frameworks.

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Jill Inglis Vassilis Bakopoulos Joel Rubinson
Members Only
Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation
Attribution

Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation Deck

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Released: 
March, 2022
Region: 
Global
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2021 Modern Marketing Reckoner Indonesia

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Education Section: 
Best Practices, Educational Documents, Trends Reports
Region: 
APAC, Indonesia
Attribution

The Journey to Achieve MTA Success: How to Setup Your First MTA Project and Select the Right MTA Provider for You

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
Released: 
August, 2021
Region: 
Global
The Journey to Achieve MTA Success: How to Setup Your First MTA Project and Select the Right MTA Provider for You

The Journey to Achieve MTA Success: How to Setup Your First MTA Project and Select the Right MTA Provider for You

Aug 12, 2021 · Global

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

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Joel Rubinson Jill Inglis
Attribution

Infographic - Personal Data, Privacy & Smartphones: The Marketer / Consumer Disconnect

In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.

Released: 
April, 2021
Education Section: 
Educational Documents, Research
Region: 
Global
The Journey to Achieve MTA Success: Establishing Data Readiness

The Journey to Achieve MTA Success: Establishing Data Readiness

Apr 14, 2021 · Global

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Watch Now
Joel Rubinson
Attribution
MTA

The Journey to Achieve MTA Success: Establishing Data Readiness

Released: 
April, 2021
File Size: 
3.2 MB
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Global
Members Only
Attribution
MTA

MTA Tactical Success Guide

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
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If your company is an MMA member and you need log-in information, please email [email protected].

The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.

Released: 
April, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines

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