Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes, where you learn through trial and error. India’s digital ecosystem offers the courageous Indian marketer a highly responsive test & learn environment at scale. Learn what the best marketers have learned from their experiments and how that is changing legacy marketing paradigms.
This webinar presents groundbreaking research that reshapes our understanding of brand growth. For the first time, Kantar has combined attitudinal and behavioral data at scale, revealing powerful insights into how brands achieve sustainable growth in today's dynamic market.
