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Building Elevator Digital Media Forum

Vietnam
August 29, 2024 | Ho Chi Minh CIty
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Checklist

Marketing AI Implementation Checklist

A comprehensive guide for responsibly integrating AI into marketing strategies, covering 13 key areas from leadership vision to continuous improvement.
Framework

Generative AI Governance Framework for Marketing

A marketing framework for harnessing the power of generative AI, while safeguarding consumers and ensuring legal compliance.
Framework

Marketing AI Risk Evaluation Framework

Addressing key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex landscape of AI implementation.
Assessment

CX Maturity Assessment

Find out how your organization’s CX capabilities stack up against industry leaders with this brief assessment.

Making the Most of Your MMA Global Benefits

Wednesday, July 17, 2024 - 1:00pm to 1:30pm EDT

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join Kate Chunka and Stephen Wellman as they present an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.
Region: 
Global
Speakers: 
Kate Chunka
Vice President, Membership
MMA Global
Stephen Wellman
Vice President, Membership
MMA Global
Watch the Webinar:

The Modern Marketing Reckoner 2024: Winning with AI Highlights

The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key highlights from the hero MMR Report. The report encapsulates key takeaways from the report emphasizing the significant influence of AI on the four main pillars of marketing - i.e., Product, Price, Promotions, and Place.

Released: 
July, 2024
Region: 
APAC, India, Global
Keywords: 
MMR 2024

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