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Richard Lowden
Founder
RTBiQ
“
I can say that our MMA membership is extremely valuable. Our participation in the MMA Programmatic committee has helped us to both stay educated and contribute thought leadership among some of the preeminent experts in mobile. The MMA helps us stay in touch with today’s market, which should ensure a healthy return after we launch.”
Tim Ware
VP, Mobile and Connected TV Sales
Tremor Video
“
MMA is a primary driver in developing mobile marketing standards and practices to enable greater investments in this growing and critical channel. The organization’s dedication to the mobile marketplace drives the entire industry to think bigger and helps marketers better understand the importance of this budding medium.”
Will Kassoy
Chief Executive Officer
AdColony
“
‘Get what you put into it’ is key for MMA — hours of work and coordination from me and the AdColony leadership team paid off in promoting our ideas, vision for the category, executives and company to the MMA's constituents.”
Will Kassoy
Chief Executive Officer
AdColony
“
MMA membership and our active leadership within helped boost overall awareness and education of the benefits of mobile video advertising, awareness for our company (which is important for an earlier stage firm), and awareness for our key executives like myself, Mike Owen, Nikao Yang and others.”

Mobile Native Advertising

Defined: “native advertising is a mobile advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and function of the user experience in which it is placed.” This effort is intended to make this ad format both viable and valuable to brand marketers.

This program has been on hiatus, but we are considering reviving this under the theme of “Content Marketing.”

Vietnam

Contact Info

MMA's Vietnam Local Council strives to stimulate the growth of modern marketing and its associated technologies in the country.
Undefined
Council

Portugal

Contact Info

Announcements

Mobile Talks 2015 Forum 23rd September 2015 Lisboa, Portugal. MMA Portugal organizes the 4th edition of “Mobile Talks” Forum, one of the most relevant conferences on Mobile Marketing in Portugal. At Mobile Talks Forum, every participant not only assists but also interacts with a series of brief presentations on innovative mobile marketing case studies, apps development projects and mobile sites. Mobile Strategy is at the heart of the Mobile Talks! Stay tuned.

Undefined
Council

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