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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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MMA Mobile AdTech Brasil
September 13, 2016 | São Paulo
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MMA Mobile AdTech Brasil 2016
Agenda
Agenda
Tuesday, September 13, 2016
Registration and coffee / Credenciamento e café
Opening and welcome / Abertura e boas vindas
Track 1
A disrupção pelo mobile / Disrupted by mobile
Mentor Muniz Neto
Senior Partner + Chief Creative Officer
Bullet Group
In Partnership With:
Track 2
Criola: como a geolocalização ajudou a fazer desse case um vencedor / Criola: how geolocation helped turning this case into a success
Chico Baldini
Chief Relationship Officer
W3haus
Rodrigo Junco
BizDev Director
In Loco Media
In Partnership With:
Track 3
Pesquisa MMA Mobile Report Brasil: números do mercado mobile / MMA Mobile Report Brazil: mobile market numbers
Mauro Fusco
Innovation and Planning Director
Millward Brown Brazil
In Partnership With:
Track 4
Comportamento e influência através do marketing de navegação / Behaviour and influence through navigation marketing
Flavia Rosário
Head of Marketing
Waze Brazil
Track 5
Como o marketing programático pode melhorar a experiência publicitária mobile / How programatic marketing can leverage Mobile advertising acceptance
Julien Houdayer
VP Sales LATAM
S4M
In Partnership With:
Track 6
Mobile: o melhor meio da história / Mobile: best channel ever
Marco Scabia
Partner and Director of New Businesses
Logan
Guilherme Cavalcante
Head of Connections, Media & Data
Wieden + Kennedy
In Partnership With:
Track 7
A diversidade entra em cena na comunicação / Diversity in the communications agenda
Fiamma Zarife
Diretora de Agências
Twitter Brasil
Encerramento / Wrap up
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