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MOBILE MARKETING ASSOCIATION PUBLISHES MOBILE COUPONING BEST PRACTICES AND GUIDELINES (DECEMBER 2010)

MOBILE MARKETING ASSOCIATION PUBLISHES
MOBILE COUPONING BEST PRACTICES AND GUIDELINES

New Document Provides Industry-Standard Framework for
Serving the 30% of Consumers Who Say They’re Interested in Mobile Coupons

News Type: 
MMA Press Release
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MOBILE MARKETING ASSOCIATION TO BUILD MOBILE PRIVACY GUIDELINES FOR THRIVING MARKETPLACE (DECEMBER 2010)

MOBILE MARKETING ASSOCIATION TO BUILD MOBILE PRIVACY GUIDELINES

News Type: 
MMA Press Release

Unilever

Nielsen

Google

Code of Conduct for Mobile Marketing

Consumer privacy standards when marketing to the mobile phone.
Released: 
July, 2008
Education Section: 
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