Wednesday, October 26, 2016
Registration and welcome coffee / Registración y café de bienvenida
Opening and welcome / Apertura y bienvenida
Why Does Mobile Really Matter? / ¿Por qué móvil realmente importa?
The power of mobile geolocation / El poder de la geolocalización para mobile
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Behaviour and influence through navigation marketing / El comportamiento y la influencia através del marketing de navegación
Mobile: best channel ever / Mobile: el mejor canal de la historia
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Main Mobile Marketing Trends in Latam / Principales tendencias de Mobile Marketing en Latam
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MMA Mobile Report Mexico: Conociendo al consumidor Mobile Mexicano / MMA Mobile Report Mexico: discovering the Mexican mobile user
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Lunch / Almuerzo
Welcome back / Bienvenida
Conversion for mobile / Conversión para mobile
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Next Generation of consumers / La nueva generación de consumidores
The power of sponsored data / El poder de los datos patrocinados
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5 Stages of Mobile Ad Measurement/ 5 Etapas en la medición de anuncios en dispositivos móviles
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Evolving Video Advertising Beyond Sight, Sound and Motion
Join Eric Tourtel, Senior Vice President of Teads LATAM as he presents the latest Teads' research on haptics technology that will take immersive video advertising experiences to the next level.
Imagine watching an action movie trailer on your phone and feeling the rumble in your hands, on cue with the explosions and images on your screen. Haptics technology makes it possible, allowing an ad to control the vibrations of a smartphone. Haptic motors are becoming smaller and more flexible allowing them to be used in all sorts of technologies but how can they be harnessed in the media? In this latest exploration, Teads partnered with Immersion, a leading haptics company, for a case study in Mexico using this sensory technology with outstream video on mobile.
The potential of video and mobile continues expanding to new heights with the introduction of formats like vertical video, 360 interactive ads and live streaming. But for the first time, we are exploring the potential for brands to engage in mobile video with a sensory layer like haptic, to provide a more advanced immersive experience. See how these tactile sensations can be brought to life through video and what is next for these haptic interactions.
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