According to eMarketer, mobile ad spending is predicted to reach 1 billion dollars in 2011. Impressive as these figures might be, there is the potential for even more growth. Given the explosive adoption of smart phones, marketers now have a tremendous opportunity to increase their mobile spend even further and speak to consumers no matter where they are – iPhones, iPads and Android devices. In July 2011, The Relevancy Group conducted a survey of mobile marketers from top mobile brands to inquire about the challenges and opportunities present in mobile marketing today.

What are the opportunities for marketers? How are brands connecting with consumers?

The future of mobile marketing depends on taking advantage of context. In this webinar Poynt will explain what it means to launch contextually relevant mobile campaigns. Poynt will discuss how brands and marketers can use context to connect directly with consumers and provide specific examples on how these campaigns can generate higher than industry average results.

Join leaders of the MMA, TRUSTe, and the Future of Privacy Forum to learn how you can navigate the legal and policy challenges facing the mobile advertising ecosysytem.

In this webinar, you'll experience top-performing Celtra powered rich media ad campaigns and get a first look at how leading brands are reaching consumers in the complex mobile world by providing a rich full screen and an interactive brand experience. If you are interested in a detailed view into the strategy and process of creating compelling rich media mobile ads for mobile, don't miss this webinar.

The mobile landscape is changing. Today, Canada supports over 25.3 million mobile connections; a number that is expected to reach 28 million by 2012 (IEMR 2011). Mobile carriers, like Rogers Communications, are starting to expose network data via mobile cloud services in order to enable rich, relevant and targeted engagements with consumers.

You see them everywhere – magazines, signage…even packaging. How do you launch a successful 2D barcode campaign, and what do consumers think? Key takeaways will include:

• How and when to use 2D barcodes in campaigns
• How 2D barcodes boost engagement and measure success
• Examples of successful 2D barcode campaigns
• Best practices for successful 2D barcode implementation

This webinar will help you enhance your marketing strategy and engage consumers with compelling advertising content.