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Top 5 Tips For Demystifying Viewability

Wednesday, September 7, 2016 - 2:00pm to 3:00pm EDT

Top 5 Tips For Demystifying Viewability

When it comes to safeguarding the quality of digital advertising buys, it can sometimes feel like a game of whack-a-mole; as soon as one fraud or bot problem is addressed, another seems to appear. Quality challenges never fully go away.

Over the past few years, viewability in particular has become a major discussion point within the advertising industry. This webinar will help brand marketers understand:

Speakers:

Rory Edwards

Director of Business Development

DataXu

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Webinar Sponsor:

Watch the Webinar:

MMA Announces 2016 Global Smarties™ Awards Shortlist

To view the winners gallery, click here.

Selections representing the limitless opportunities for device-driven creativity, engagement and impact now vie to win coveted Smarties Awards

News Type:

MMA Press Release

Industry Award Nominations

Full Name

Global Marketer of the Year

This award represents the Marketer that has incorporated mobile marketing as an indispensable part of their marketing strategy worldwide and is using mobile to drive the innovation of marketing.

Company Name

Global Publisher / Media Company of the Year

This award represents the Publisher or Media Company that has exhibited unprecedented leadership within the mobile marketing industry to help drive growth and best practices.

Company Name

Global Enabling Technology Company of the Year

This award represents the Mobile Enabling Technology Company whose innovative technology has changed the landscape of the mobile marketing industry and disrupted the industry.

Company Name

Global Agency of the Year

This award represents the Agency that has incorporated mobile marketing as an indispensable part of the marketing mix for their clients and has exhibited leadership within the mobile marketing industry.

Agency Name

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Discover 3 Ways Foot Traffic Can Help You Drive More Sales

Thursday, October 6, 2016 - 2:00pm to 3:00pm EDT

Discover 3 Ways Foot Traffic Can Help You Drive More Sales

Join mobile device location and programmatic leader Ubimo, and location intelligence leader Cuebiq, to showcase how you can get the most out of your mobile campaigns. Our experts will define 3 campaign tactics where foot traffic can help you drive more sales and connect programmatic with foot traffic measurement to improve campaign effectiveness.