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Wednesday, September 7, 2016 - 2:00pm to 3:00pm EDT

Top 5 Tips For Demystifying Viewability

When it comes to safeguarding the quality of digital advertising buys, it can sometimes feel like a game of whack-a-mole; as soon as one fraud or bot problem is addressed, another seems to appear. Quality challenges never fully go away.

Over the past few years, viewability in particular has become a major discussion point within the advertising industry. This webinar will help brand marketers understand:

Speakers: 
Director of Business Development
DataXu
Webinar Sponsor:
Watch the Webinar:
To view the winners gallery, click here.


Selections representing the limitless opportunities for device-driven creativity, engagement and impact now vie to win coveted Smarties Awards

News Type: 

Industry Award Nominations

Global Marketer of the Year
This award represents the Marketer that has incorporated mobile marketing as an indispensable part of their marketing strategy worldwide and is using mobile to drive the innovation of marketing.
Global Publisher / Media Company of the Year
This award represents the Publisher or Media Company that has exhibited unprecedented leadership within the mobile marketing industry to help drive growth and best practices.
Global Enabling Technology Company of the Year
This award represents the Mobile Enabling Technology Company whose innovative technology has changed the landscape of the mobile marketing industry and disrupted the industry.
Global Agency of the Year
This award represents the Agency that has incorporated mobile marketing as an indispensable part of the marketing mix for their clients and has exhibited leadership within the mobile marketing industry.

Thursday, October 6, 2016 - 2:00pm to 3:00pm EDT

Discover 3 Ways Foot Traffic Can Help You Drive More Sales

Join mobile device location and programmatic leader Ubimo, and location intelligence leader Cuebiq, to showcase how you can get the most out of your mobile campaigns. Our experts will define 3 campaign tactics where foot traffic can help you drive more sales and connect programmatic with foot traffic measurement to improve campaign effectiveness.

Speakers: 
Co-Founder & COO
Ubimo
VP Revenue Development
Cuebiq
Webinar Sponsor:
Watch the Webinar:

Agenda

Undefined

Friday, October 7, 2016

Agenda

English | Chinese

Undefined

Friday, September 2, 2016

Agenda

Watch as we roll out the most impressive list of speakers and agenda ever to take the stage at any event during Advertising Week.

Undefined

Monday, September 26, 2016

Agenda

English

Friday, October 21, 2016

Released: 
August, 2016
File Size: 
7 MB
Education Section: 
Region: 

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