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El Ojo de Iberoamérica

November 1, 2016 to November 3, 2016

El Ojo de Iberoamérica is the first international festival with a Latin approach on creativity, communications and entertainment. In each of its editions and for 19 years now, El Ojo congregates talent and Latin spirit and spread it across the world. The keys for its success are the ones that gave origin to the festival: coaching, inspiration, networking, and recognition of the best ideas and professionals that

MTA Workshop Registration

Guest #1
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The State of the Industry - Mobile Marketing in the Middle East 2016

Released: 
October, 2016
File Size: 
5.9 MB
Education Section: 
Archive

Premios Clarín Creatividad (Clarín Creativity Awards)

November 8, 2016

The Clarin Creativity Awards is Argentina’s most well-known advertising awards ceremony, where the cream of the creative and advertising industries in the country get together and are awarded for their work. This year it is in its 30th edition.

The audience is made up of advertising, marketing and digital agencies, audio-visual production companies, design and photography studios, as well as advertising partners, media agencies, consulting companies and the main national universities.

MATT Get Involved Request Form

Smarties 2016 Trophy Duplicate Order Form

Orders must be received no later than Friday, October 21, 2016. After October 21, cost for ordering additional trophies will be billed at a premium. Please allow up to 4-6 weeks for production.

Please select the campaign name below. A fee of $650 per trophy includes all production costs, but not customs and shipping, recipient is responsible for paying all shipping and customs.

Disclaimer: Only requests for duplicate trophies previously awarded will be accepted. Details will be checked against the winners’ list and confirmed.

$650.00

Introducing the Mobile Prodigies: Millennials and Gen Z Define the Future of Location-Based Marketing

Tuesday, November 1, 2016 - 2:00pm to 3:00pm EDT

Introducing the Mobile Prodigies: Millennials and Gen Z Define the Future of Location-Based Marketing

Speakers: 
Julie Bernard
Chief Marketing Officer
Verve
Margaret Czeisler
Chief Strategy Officer
Wildness
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Debunking The Myth of Programmatic TV: A #NoFilter Close-Up

Wednesday, November 9, 2016 - 2:00pm to 3:00pm EST

Debunking The Myth of Programmatic TV: A #NoFilter Close-Up

There’s never been more buzz around programmatic TV – or more confusion about what PTV truly means in the marketplace. Join the MMA and DataXu as they walk viewers through real-world examples of what is possible with programmatic TV today and pull back the curtain on what is really happening behind the scenes when it comes to PTV execution. Key takeaways will include:

Speakers: 
Tore Tellefsen
VP of TV Solutions
DataXu

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Top 3 Tips to Nail Native Advertising

Thursday, November 10, 2016 - 2:00pm to 3:00pm EST

Top 3 Tips to Nail Native Advertising

Native ads may very well be the answer to advertisers’ ad blocking woes once and for all. Join the MMA and DataXu in this webinar as we unpack the rich opportunities programmatic native advertising presents to marketers and debunk common misconceptions around native advertising. Key takeaways will include:

  • What makes programmatic native even easier to execute than display
  • Why native advertising is a solution to ad blockers
  • What native ad growth looks like in 2021 and beyond
Speakers: 
Bill Simmons
Chief Technology Officer and Co-Founder
DataXu

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Discover How Location Based Intelligence Generates Real-Time Insights, Foot Traffic, and Sales

Wednesday, October 26, 2016 - 2:00pm to 3:00pm EDT

Discover How Location Based Intelligence Generates Real-Time Insights, Foot Traffic, and Sales

 

Location is the next pillar that helps marketers unlock consumers hidden behaviors. With Location Based Intelligence and insights, marketers can understand what drives consumer behaviors in the physical world and how that impacts real-time foot traffic and sales. In this webinar, you will discover how to leverage location based intelligence to Inform, Activate, and Impact your next media campaign.

Discover:

Speakers: 
Brandon Starkoff
CEO and Managing Partner
Transparent

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