The last quarter of 2016 shows that mobile internet usage increased by 29%. The strong gains were driven by a number of industry factors like the launch of 4G services, and the impact of demonetization. The Smartphones Usage and Behaviour report from Kantar IMRB & MMA (Oct-Dec 2016) enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits. At the same time, it elaborates the role of mobile as an influencer in the consumer’s path-to-purchase.
Building on the success of the 2016 event, the Festival of Media MENA will return to Dubai on 26 April 2017.
Senior level executives from the world’s biggest brands, marketing and media agencies, will come together to network and learn about the latest trends and techniques in the industry.
Festival of Media Global 2017 welcomes the world’s most influential media minds for three days of awards, conference sessions and networking.
Last year’s festival has seen more than 850 delegates including global agency CEOs and 200 of the world’s biggest brands debating trends and insights dominating the international media industry.
