The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
Thank you for having me on the MMA Voice Playbook Webinar. It was a very enriching conversation for me as a marketer, to see the potential of voice in the future of marketing as one of the emerging channels of communication to stay connected with our consumers. A particularly like the opportunity to get a broader perspective from other members of the panel, ranging from service providers to technologist and other marketers.
It was a pleasure to be a part of the panel. The confluence of voices from the bell-weather industry – FMCG, from a leading voice channel and a curator of solutions for voice. Anchored by one of India’s leading media agencies, the notes were just right for a crescendo – It is wise to Voice, your brands. The innovation of brands into creating voice moments, the application of voice to get things done and the universality of voice in vernacular language provides a lot of opportunities for brands to change their media mix. Voice gives a distinct baritone for brands to connect on tap with their consumers.
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The MMA’s MTA Tactical Success Guide is a tool for marketers to determine their organization’s data readiness for employing Multi- Touch Attribution, discussing specific data linking strategies, the value of Unified User IDs and more. It also includes a workbook which allows marketers to examine how their own data might be used in MTA.
